Comparative Market Analysis vs. the Zillow Zestimate®

When it comes to knowing what your home is worth, not all valuations are created equal.

A Comparative Market Analysis (CMA) is a professional evaluation of a home’s value, prepared by a licensed real estate agent. It’s based on comparable homes — similar properties that have recently sold in your neighborhood. A CMA takes into account details like condition, location, updates, and market trends to provide an accurate picture of what buyers are currently willing to pay.

Note: A CMA is different from a formal appraisal, which is conducted by a licensed appraiser, often for lending purposes.

On the other hand, the Zillow Zestimate® is an automated estimate generated by an algorithm that pulls from public records and user-submitted data. While it’s a useful starting point, it doesn’t account for key factors like upgrades, curb appeal, or unique neighborhood characteristics. In markets like Cincinnati—where no two streets are quite the same—algorithm-based values can miss the mark. Even Zillow acknowledges that their Zestimate® should only be used as a first step in determining a home’s potential value.

If you’d like to know what your home is really worth, we’d be happy to provide a free, personalized home valuation.
Contact us today to get started!